Branding Details Form | The Fox Hollow

Client Name

Phone Number

Email

Business Name: (If not final, include any working names)

Tagline or Short Description (if you have one):

What does your business do? (Explain it like you would to a friend who’s never heard of it.)

Who is this business for? (Be specific: age range, lifestyle, values, income level, etc.)

What problem does your business solve?

Why are you starting this business? (What pushed you to do this now?)

If someone remembers ONE thing about your brand, what should it be?

If your brand were a person, how would you describe them? (Example: confident, quiet, witty, refined, rebellious, soft-spoken, etc.)

What is your brand NOT? (Important — list anything you absolutely do not want associated with your brand.)

What is your color palette. (If you have hexadecimals for precise colors please list below.)

Are there colors you hate or would like to avoid?

What styles do you gravitate toward? (List all that apply)

Are there styles you dislike or want to avoid?

Any design elements you’re drawn to? (Examples: florals, lines, arches, symbols, script fonts, serif fonts, etc.)

Any design elements you dislike?

Share 3–5 brands (any industry) whose branding you love.

What specifically do you like about them? (Color, font, mood, simplicity, boldness, etc.)

Share 1–3 brands whose branding you don’t like. (And why.)

Who are your competitors? (Direct or indirect.)

How do you want your brand to feel different from them?

Do you want to blend into your industry or stand out? Explain.

Is there anything the logo must work well on? (Dark backgrounds, light backgrounds, small sizes, embroidery, etc.)

Choose 5 words that best describe your ideal brand: (Example: refined, grounded, bold, modern, timeless)

Choose 3 words you do NOT want associated with your brand:

Please show us a pinterest board of inspiration for your logo and branding. (This can be purely aesthetic images not logo specific but still capture the vibe of your brand.)

Where do you expect to use each logo most often? (Example: website header, social media, packaging, invoices, etc.)

How do you plan to use yor logo on media? (Example: Insta profile photo, highlights, covers, posts, ticktok, pinterest, etc)

Do you want logo variations optimized for social platforms? (Example: circular crops, small-scale icons, high-contrast versions)

The

Fox HOL

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Design House & Events

Branding & Marketing Inquiry

1. The Basics

2. The Why

3. Brand Personality

4. VISUAL DIRECTION (LIKES & DISLIKES)

5. LOGO & DESIGN PREFERENCES

6. INSPIRATION

7. COMPETITION & POSITIONING

8. PRACTICAL USE

9. WORDS, FEELINGS & VIBE CHECK

10. LOGO VERSIONS & RENDITIONS

Next Steps & Review Process

Lets be freinds!